QUESTION

 

You will produce a 30-minute presentation (20-minute presentation, followed by 10 minutes for questions) evaluating a sport and recreation event of your choice.

The presentation will consist of the following:

Rationale of event

Environment analysis

Identification of partners (including funding partnerships)

Marketing Strategy

You will then produce for formal evaluation a 1000-word individually written report critically reflecting upon your experiences of the research and presentation process. You will draw upon your personal reflective blog entries recorded throughout the duration of the task in order to reflect upon and articulate your experiences of the assessment journey and gauge the success of the task from a personal perspective

ANSWER

PRESENTATION TASK

Tactical Sport and recreation Management

Table of contents

Introduction

The Great North Run is an annually held event. The Great North run is an event like any other sports event with the purpose of leisure and recreation as well as raising charity money by attracting or gaining sponsors. This event is supported by the public, commercial and voluntary sectors and is involved with institutions relating to cancer, heart ailments, brain ailments and blood ailments.

Rational event

The great north run is an event held for leisure and recreation purpose through a wide range of resource, service and facilities to meet the demands of individuals, families groups, clubs and societies. These facilities and services are provided publicly, commercially and voluntarily. As mentioned by Ramchandani et al. (2017, 21), The organizations and departments involved in the great north run are the central government, departments for culture, media and sports, national agencies like UK sports, local authorities, volunteers like clubs. The survival of this run depends on the marketing strategy and proper and prudent planning. Effective governing body has been created to effectively run and control the aspects of the great north run.

Mission: Runners can raise money for charity and thereby they are educated by the professionals to develop their skills for recreation and making the people understand about the need of leisure in their lives.

Vision: The recreation management namely the great north Run’s vision is to provide learning experiences that incorporates management skills, sense of professional responsibility as well as lifelong leisure participation.

Environmental analysis (Tows and Steeple)

STEEPLE

Factors	Description	Impact (positive or negative)
Social	Changing trends of consumers. Increase in global population. Increasing demand of recreation in people.	Positive
Technological	Incorporation of modern technology to enhance service system. Offering personalized services as a whole.	Positive
Environmental	A popular tourist destination Managing environment friendly activities with organization. Mandatory changes in organizing event to develop willingness of the workers.	Positive
Economical	UK is economically stable. Maintaining the GDP rate at constant which is about 2.62 GBP (2018). Availability of efficient labours	Positive
Political	Political uncertainties have raised in the recent times. Various government organizations provide funding to them. Improper market regulations and improper tax system.	Negative
Legal	Passing of acts for developing funding system within organization Laws to maintain a healthy work environment	Positive
Ethical	Maintenance of integrity Elimination of unsafe work conditions. Providing safety to participants.	Positive

Table 1: STEEPLE analysis

(Source: Wise and Perić, 2017, p.56)

From the above table, it can has been assumed that the organization conducting The Great North run has a social and technological support as well as helpful legal perspectives to enhance the participation. But sometimes they face problems related to political background. Although, the government provides funding but improper tax system may harm their organization system.

TOWS analysis

	Strength ●Long lasting organizing capacity. ● Incorporation of digital technologies.	Weakness ● Limited range of budget. ● Involvement of untrained staffs.
Opportunities Selecting potential participants. ●Providing proper facilities. ●Maintaining updated style of event.	SO strategies ● Maintaining a constant group of willing workers. Providing facilities as per current trends.	WO strategies ● Maintaining the quality of service. ● Providing proper training to the team.
Threats ● Increase in internal conflicts. ● Legislative changes by government Demonization to employees.	ST strategies Advertisements in an attractive way. ●Following the latest strategies of organizing events.	WT strategies ● Maintaining collaborations with efficient organizers.

Table 2: TOWS matrix

(Source: Treiber, 2015, p.21)

Identification of partners (funding partners)

The partners of the Great north run come from public, commercial and voluntary sectors. The public sector organizations like central government, department for culture media and sports can enforce legislation and deal with government policies regarding sports, regulation of press freedom (Treiber, 2015, p.22). National agencies like UK Sports, Arts Council England, Sport England are also partnered with the great north run. Local authorities partnered with the great north run provides , library services, tourism, education related recreation, indoor and outdoor sports recreations, entertainment, housing and social services.

Marketing Strategy

Situation analysis

At present, the market situation for organizing the Great north event in UK is very essential as the requirements of participants are changing frequently. Thereby, various competitive phenomena arise to distribute the funding among the workers and participants. Along with this, some micro environmental factors such as integration within organization is typically needed to precede further (Matthew, 2017, p.58).

Issue analysis

In order to conduct such event, it may face some issues related to collaboration with a number of organizations for monetary support, meeting the requirements of participants and so on. Moreover, less number of women participants, incorporation of technology, and aging of willing participants are some of the critical issues.

STP

Segmentation

Some strategies are applied for segmenting the market such as undifferentiated marketing, concentrated marketing and multiple segmentations. In the view of Solberg and Preuss (2015, p.350), they mainly focus on segmentation of market including middle aged people, women and foreign people.

Targeting

Based upon the strategies the organization becomes able to target their market range for making an account of willing participants focusing on the participants of foreign people (Wise and Perić, 2017, p.54).

Positioning

After determining the target market, focus on proper organizing method of The Great North Run occurs. As described by Kim and Nicholls (2016, p.120), They try to develop the awareness within a large population in UK, hence motivate the participants to use their service in a better way. Developing the awareness about the importance of this event, a better positioning can be achieved by them in UK.

Marketing mix

Depending upon their positioning in market, marketing strategies are developed. In order to attract a good number of participants for the sports, it always emphasizes on the service system for conducting a global event. In this regard, proper training is given to the service providers and customer experiences are analysed. Hence, effective workforce leads to a successful event organization (García-Unanue et al. 2015, p.115).

Controlling and evaluation

Depending upon the analysis of event and identifying the issues, the finance and funds are maintained with proper planning. In words of Dugalić and Lazarević (2016, p.60), Proper way of evaluation for executing the plan of this event in an advanced way is essentially needed to have to spread the awareness of fitness and health.

Conclusion

Thus it can be concluded that many institutions in UK are registered with the great north run like British Heart Foundation, Cancer Research UK and Alzheimer’s society. In order to organize such an event in UK they face a number of issues related to political, financial, and ethical Hence, they focus on managing all the activities to provide effective recreation to all the people of all the age groups in UK.

References

Dugalić, S. and Lazarević, S., (2016). The impact of sports manager education on sport transition: An exploratory study. In 1st International Conference „Sport, Recreation, Health”, Book of Proceedings (pp. 58-69).

García-Unanue, J., Felipe, J.L. and Gallardo, L., (2015). Using action research to achieve the implementation of cost accounting: the case of the public sports organizations at local level. Systemic Practice and Action Research, 28(2), pp.111-123.

Kim, J. and Nicholls, S., (2016). Influence of the measurement of distance on assessment of recreation access. Leisure sciences, 38(2), pp.118-139.

Matthew, B.T., (2017). Financial management in the sport industry. Abingdon: Routledge.

Ramchandani, G., Coleman, R.J. and Bingham, J., (2017). Sport participation behaviours of spectators attending major sports events and event induced attitudinal changes towards sport. International Journal of Event and Festival Management, 8(2), pp.121-135.

Solberg, H.A. and Preuss, H., (2015). Major Sports Events: The Challenge of Budgeting for the Venues. Event Management, 19(3), pp.349-363.

Treiber, M., (2015). Crowd flow modeling of athletes in mass sports events: A macroscopic approach. In Traffic and Granular Flow’13 (pp. 21-29). Springer, Cham.

Wise, N. and Perić, M., (2017). Sports tourism, regeneration and social impacts: New opportunities and directions for research, the case of Medulin, Croatia. In Tourism in the City(pp. 311-320). Springer, Cham.

REFLECTIVE REPORT

Tactical Sport and Recreation Management

Table of contents

Introduction

Sports events help to spread awareness between people encouraging them to participate in the activity. This report is based on the own experience related to the success of this project and the planning of sports events. The experience in a sports activity is gathered by participating in the different tasks related to the sports. Being a member of the team, I have also gathered many experiences during the stipulated allocated time in the sports events. I have kept my trust in my coach and teammates. This helped me in achieving successful results as an outcome which results in the proper execution of the event in the UK.

Sharing own experience

Certain issues are faced by me while participating in the event organization. It requires proper efforts and knowledge related to sports and event management. I have acquired that proper planning will help to complete the event in a proper way which will help to get positive results as the outcomes. I have found that event can make ague loss due to disorganized planning and improper execution. As opined by Du et al. (2017, p.146) that proper distribution channels and funds are important as it can help to provide support for completing the event in an effective manner. It needs proper financial and budget planning as it requires a huge amount of money and finance. Many fundraisers are included to complete the event in a proposed or planned way.

Game planning:

Game planning is the very first step of the sports planning strategy. I have developed a game plan which includes various steps of its implementation on the basis of time. As stated by Hums et al. (2017, p.49) that needs to set a proper location for the sports event to be organized.

First Step:

During the very first week of development of the sports event, I have gathered that effective planning can create awareness among the individuals. Then I have started to develop a game plan.

Second Step:

The next step of this game plan is to develop the gaming strategies involved with the plan.

Third Step:

The third step includes the proper execution of the game plan in the event of sports.
Testing of the plan:

After the development of the plan is done the testing of the plan is the next step to identify the proper execution of the plan. I have started to test the game plan for the second week. I have tested the plan with some of the participants. I have observed that the plan is executable to them.

Execution of the plan:

After the plan is developed and the testing is done then the execution part comes into the scenario. As stated by Luciani et al. (2017, p.66) that the proper execution of the plan is done by me in the third week which leads to the perfect implementation of the game plan in the sports events. I have observed that the proper implementation spread awareness among the participants as well as among the individuals those who were present in that sports event.

Figure 1: Event managing

(Source: Roche, 2017, p.71)

Awareness

I have observed that proper awareness is important as it can help to spread knowledge about the sports event in the locality or community of UK. As opined by Roche (2017, p.71), while planning this event of Great north run of UK, I have acquired that people need to be awarded as most of the population of UK is above 60. This event can make people interested to take part in an event or sports for gaining fitness motivation. As opined by Reurink et al. (2014, p.79) that proper promotional activities are included which helped us to include maximum people in the sports activity. This also created issues like organizing huge funds lots of people who are participating in the sports event.

Reflective blog entries (refer to appendix)

Journey and success from a personal perspective

I think without proper funds, this sports event cannot be properly executed; this can lead to failure of the planning and execution. As stated by Passos et al. (2016, p.41) that this sports event has got help from banks of UK, many national agencies, this will help to raise a good amount of money so that it can be provided a better success to the journey of the sports events.

Journey and success from a personal perspective

In order to conduct the Great North Run in UK a proper positioning is needed. In this respect, proper strategies are followed by the workers. I think that a suitable political environment can greatly help to achieve success by organizing this sport. Moreover, a healthy financial background is needed to provide more facilities to the participants. In words of Treiber (2015, p.25), the participants become willing to join in this sport when they have a wide ranges of resources. I think that collaboration with a number of NGO or government organizations can greatly help to have a good amount of money as resources. As they target a huge number of people including women, aged people, hence it is regarded as the critical factor to offer them personalized services. I must say that maintenance of integrity is very essential to conduct this in a successful manner. According to me, proper evaluation is important to make more number of people willing to join in this programme. As mentioned by Wise and Perić (2017, p.317), in order to conduct such a programme various issues are faced and application of various strategies can greatly help to solve those issues with ease.

Conclusion

Thus it can be concluded that personal perspectives are found to be beneficial in order to understand the scenario faced during the conducting process of The Great North Run. I share my personal experiences regarding the event; this event has helped me to understand the planning process and execution regarding that. This also provided some skills that can be beneficial for me to complete the activities related to business in future. In addition, I have planned task activities for conducting the event with proper planning and execution and this event is completed within the proposed deadline.

References

Du Preez, E.A., (2017). A skills development framework for sports: Journal for Physical Activity and Health Sciences (APHIS), 23(Supplement 1), pp.146-169.

Gowthorp, L., Toohey, K. and Skinner, J., (2017). Government involvement in high-performance sport: a national sporting organization perspective. International Journal of Sports Policy and Politics, 9(1), pp.153-171.

Hums, M.A. and MacLean, J.C., (2017). Governance and policy in sports organizations. Uk: Taylor & Francis.

Luciani, A., White, L., Berry, T.R., Deshpande, S., Latimer-Cheung, A.E., O’Reilly, N., Spence, J.C., Rhodes, R.E., Tremblay, M.S. and Faulkner, G., (2017). Sports Day in Canada: examining the benefits for event organizers (2010–2013). International Journal of Health Promotion and Education, 55(2), pp.66-80.

Passos, P., Araújo, D. and Volossovitch, A., (2016). Performance analysis in team sports. UK: Taylor & Francis.

Reurink, G., Goudswaard, G.J., Moen, M.H., Weir, A., Verhaar, J.A., Bierma-Zeinstra, S.M., Maas, M. and Tol, J.L., 2015. Rationale, secondary outcome scores. Br J Sports Med, pp.bjsports-(2014).

Roche, M., (2017). Mega-Events and Social Change: spectacle, legacy, and public culture. UK: Oxford University Press.

Treiber, M., (2015). Crowd flow modelling of athletes in mass sports events: A macroscopic approach. In Traffic and Granular Flow’13 (pp. 21-29). Springer, Cham.

Wise, N. and Perić, M., (2017). Sports tourism, regeneration and social impacts: New opportunities and directions for research, the case of Medulin, Croatia. In Tourism in the City(pp. 311-320). Springer, Cham.

Appendix: Blog entry

Activity	Time (Date)
Defining event format	1st February 2019
Planning budget	10th February 2019
Booking venue or position	15 th February 2019
Fund raising	25th February 2019
Confirming number of participants	15th March 2019

 

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