QUESTION

Assignment 1: questionnaire design , minimum 15 questions to be designed with theory as asked in the assignment, harvard referncing

words 1000

ANSWER

USING DATA TO BUILD BUSINESS PRACTICE

Table of Contents

Assignment 1(Questionnaire Design)

Introduction

This assignment is based on the importance of preparing a questionnaire in order to data collection in the context of renovation of The Small B and B Company. In addition to that this study includes detailed suggestion of data collection method and techniques.

Questionnaire as a method of data collection

Data can be collected based on primary as well as secondary method. Primary data suggests the first hand data from the target population, whereas secondary data highlights the existing data. Thus, secondary data can be old and diverted from the topic. In this context, selection of primary data collection method can facilitated The Small B and B regarding the requirement of renovation considering current trends and demands of the customers.

Questionnaire is one of the most affordable and easy way to collect quantitative data (Nardi, 2018, p.45). Questionnaire is cost efficient because there is no need of printing cost. Questionnaire is the quickest way to collect data. Main advantage of questionnaire is it can cover almost every aspect of the topic. As opined by Brace (2018, p.39), questionnaire can give a clear picture of the requirements and thus it can help to create innovative and effective strategies to mitigate all requirements. One of the most important advantages of questionnaire is its standardized method regarding words, instruction for response recording, and order of question. Standardized instructions regarding response recording ensures uniformity (Patten, 2016, p.45). In context of questionnaire, quantitative data collection method is based on statistical analysis. Statistical analysis helps to collect exact numerical data. Quantitative data is always better than qualitative data because qualitative data cannot provide specific data. As mentioned by Krosnick (2018, p.451), questionnaire can help to collect information about certain minute personal details and secret matters and also it puts minimum pressure on the respondents. Questionnaire is one of the most flexible tools for data collection. It helps to focus on the immediate response of the respondents.

Types of data

In terms of types of data required for this project, it can be categorized into two sections including trends of industry and requirements of the customers (Tao and Chen, 2017, p.25). In case of current trends of industry, The Small B and B will require level of competition. Guest loyalty is another aspect they to evaluate. In addition to that, the company will need data regarding customer’s requirements. This will include the additional facilities they are looking for. Along with that technological support, level of facilities, security and privacy are also need to be evaluated before initializing renovation programmes (Tichaawa and Mhlanga, 2015, p.19). The Small B and B Company need to incorporate modern technologies to improve their services as well as availabilities. Online booking as well as website traffic is most important in this context. Based on customer recommendation, the company needs to determine their price and quality of their services. In this context they will need specific data regarding price and quality.

Questionnaire

What is your age?

Do you consider quality of food as prime factor for selecting B&B organization?

How far do you agree that level of competition has been increased in this industry because of additional requirements of the customers?

How far advance technology is prime attraction for the customers in B&B?

Do you think security is a major issue in B&B industry?

How far are you concerned about privacy while accessing facilities of a B&B?

Does online booking facility attract you more while selecting a B&B?

How far do you agree that facilities for health concern people need additional services from a B&B?

Do you consider price before quality of service while selecting B&B?

Do you think diversity in breakfast is essential for B&B?

How far do you agree that B&B can include additional services like housekeeping and laundry within the list of offerings?

Do you think The Small B and B is worthy enough regarding its services?

Do you agree that the company needs to increase its service list to retain its customers?

How far do you agree that quality of the service of The Small B and B is ensuring loyalty of its customers?

Do you think service of the company is secure enough regarding privacy of the guest?

Do you think number of room is an important factor that the company needs to consider?

In terms of renovation or development, a company is required to consider the requirements of the customers as well as market trends. This questionnaire can facilitate The Small B and B to gather data about the market trends as well as customer demands. This questionnaire has considered wide range of aspects regarding the service, quality, price as well as customer’s preferences based on which the organization can develop future strategies. It is aiming to identify the customer group along with further requirements based on the industry trends as well as service of the company. One of the important services of B&B is the food and this questionnaire has highlighted the importance of quality of food in terms of organizational success. Other important facility of B&B is additional requirements for health concerned people. This questionnaire has highlighted the importance of additional facilities required for health concerned people. Based on customer’s preference, The Small B and B can incorporate some extra facilities to improve their service and to meet customer requirements (booking.com, 2019). Additional services like laundry and housekeeping are most important regarding customer satisfaction. So the company can improve these kinds of additional services. As suggested by Tichaawa and Mhlanga (2015, p.97), privacy of guests is the most important factor in the context of B&B. This questionnaire has mentioned and highlighted the importance of guest security, based on which the company can include some strategies to improve security management. This questionnaire has mentioned the need of more rooms for expansion. Another important facility of B&B is diversity of breakfast. This questionnaire has mentioned the importance of variety of food. The Small B&B can improve their service regarding food diversity.

Conclusion

This can be concluded that the questionnaire is the best way to collect specific statistical data in context of company renovation. In addition to that this can also be concluded that we need some specific type of data to incorporate various facilities in order to make the renovation of the organization successful. This can be concluded that a large number of information can be gathered with the help of questionnaire in order to achieve a successful renovation.

Assignment 2 (Poster)

Concept of assessment centre

Assessment centre comprises of a standardized evaluation of human behavior in terms of interviews, job regarding stimulations, psychological tests. As opined by Jackson et al. (2016, p.979), it is a procedure of assessing performance and aptitude; applied to large number of people to collect information about development potential.

Background

This method of assessment centers developed to improve selection procedures of an organization (Oliver et al. 2016, p.1993). Leaders and HR department started realizing that asking different questions and conducting interviews were not enough for candidate selection. To analyze the suitability of a candidate for a particular post a leader and HR department needed special attention. In order to gain detailed analysis about quality of a candidate assessment centers developed. With the help of these centers leaders and HR department can choose the right candidates for the right post. Assessment centers were created to recruit candidates by assessing intellect, potential, and personality of candidates in order to achieve company success.

Purpose

Some organizations or companies develop assessment centers in order to evaluate the reactions of the candidates in a specific situation (Jackson et al. 2016, p.979). Those reactions can help to improve organizational success. Main purpose of assessment center is to help leaders and HR department to select candidate based on their personality, ability, characteristics and potentialities. Assessment centers helps to evaluate candidate potentiality in order to achieve organizational success. Assessment centers are designed to make job easier for leaders and HR department and to reflect practices and values specifically for an organization. One of the main purposes of these assessment centers is to test the ability of candidates in order to improve organizational growth.

Methods and exercises

An assessment center focuses on standardized evaluation of human behavior. Organizations incorporated these assessment centers for quality test of candidates. As opined by Lievens et al. (2015, p.1611), in this assessment centers candidates need show leadership qualities and human resource management qualities of them. Main purpose of these kinds of assessment centers is to understand the work preferences of individual persons. They need to understand personal characteristics, behaviors regarding work, life experiences, and values. In order to test qualities of candidates different techniques as well as assignments are required. Mailbox exercise, fact finding, interview stimulation, and group discussions are examples of those assignments. Assessment centers can include some testing techniques specially designed for the purpose allowing candidates. As mentioned by Shepard et al (2018, p.27), some other methods like oral exercises, leaderless group exercises, and counseling simulation. Assessment centers usually collect notes, memos, letters, and various other correspondents written by candidates for reviewing. After reviewing those correspondents they choose candidates for final interview. Then leaders and HR department interferes in this process for the selection of right candidates. Assessment centers uses specific tools like psychometric tests, In-basket techniques, group discussions, and interviews in order to help leaders and HR department to select appropriate candidates.

Importance of assessment center

In context of HR department and leadership, assessment center can give the benefit of brand promotion. It helps in the selection process of candidates to choose right ones on the merit ground. Benefits of these types of assessment centre include accuracy improvement because of a larger range of selection techniques (Howland et al. 2015, p.111). Assessment centers help to improve the performance and can predict future performance. Leaders can analyze your weaknesses and strengths with the help of assessment centre. Assessment centers can help leaders to be a better team player and also helps to make better long and short term objectives for the organization. Assessment centers can help HR teams to improve their interview skills. Assessment centers can help HR team to make some improved approaches during an interview to select better candidates. To be specific assessment centers can play an important part in organizational success.

Limitations of assessment centers

Assessment centers have some limitations also such as these centers are very costly. It requires highly experienced leaders and managers for the evaluation of candidates. In case of candidate selection HR department can face some major issues regarding cost and time of assessment centers. As suggested by Hoffman et al. (2015, p.1145) assessment centers can only test the ability of a candidate based on knowledge but actual worth of those candidates cannot be assessed by them. Evaluation of candidates by leaders and HR department can sometimes be biased based on genders. Leaders and HR department cannot spend enough time with the candidates. They have to be dependent on assessment centers only, thus it can cause issues regarding performance of those candidates.

Reference

booking.com (2019), The Small B and B, Available At: https://www.booking.com/hotel/gb/the-small-b-amp-b.en-gb.html [Accessed On: 1/03/2019]

Brace, I., (2018). Questionnaire design: How to plan, structure and write survey material for effective market research. Kogan Page Publishers : Philadelphia.

Hoffman, B.J., Kennedy, C.L., LoPilato, A.C., Monahan, E.L. and Lance, C.E., (2015). A review of the content, criterion-related, and construct-related validity of assessment center exercises. Journal of Applied Psychology, 100(4), p.1143-1147.

Howland, A.C., Rembisz, R., Wang-Jones, T.S., Heise, S.R. and Brown, S., (2015). Developing a virtual assessment center. Consulting Psychology Journal: Practice and Research, 67(2), p.110-113.

Jackson, D.J., Michaelides, G., Dewberry, C. and Kim, Y.J., (2016). Everything that you have ever been told about assessment center ratings is confounded. Journal of Applied Psychology, 101(7), p.976-980.

Krosnick, J.A., (2018). Questionnaire design. In The Palgrave Handbook of Survey Research (pp. 439-455). London: Palgrave Macmillan, Cham.

Lievens, F., De Corte, W. and Westerveld, L., (2015). Understanding the building blocks of selection procedures: Effects of response fidelity on performance and validity. Journal of Management, 41(6), pp.1604-1627.

Nardi, P.M., (2018). Doing survey research: A guide to quantitative methods. Routledge : UK.

Oliver, T., Hausdorf, P., Lievens, F. and Conlon, P., (2016). Interpersonal dynamics in assessment center exercises: Effects of role player portrayed disposition. Journal of Management, 42(7), pp.1992-2017.

Patten, M.L., (2016). Questionnaire research: A practical guide. Routledge : UK.

Shepard, L.A., Penuel, W.R. and Pellegrino, J.W., (2018). Using learning and motivation theories to coherently link formative assessment, grading practices, and large‐scale assessment. Educational Measurement: Issues and Practice, 37(1), pp.21-34.

Tao, R.Z. and Chen, M., (2017), June. Study on the Design of Bed and Breakfast in Rise of Non-standard Accommodation Boom. In 2017 International Conference on Management, Education and Social Science (ICMESS 2017). Atlantis Press : Paris.

Tichaawa, T. and Mhlanga, O., (2015). Guest Experiences of Service Quality in Bed and Breakfast Establishments in East London, South Africa. Journal of Human Ecology, 50(2), pp.93-101.